Union Camerounaise de Brasseries
Every Dealer Survey (EDS)
Intelligence built for market impact.
A structured field programme designed to provide more complete market visibility and actionable commercial intelligence.
Develop a comprehensive outlet universe to support market intelligence, route-to-market planning and commercial decision-making.
Beer, soft drinks, water, energy drinks, cocktails and ready-to-drink.
Cameroon, Côte d’Ivoire, Togo and Ghana
Structured geographic delineation, large-scale outlet enumeration, GPS-enabled data capture, outlet profiling and classification, field supervision and multi-layer data validation.
Identified, mapped, classified and validated 250,000+ outlets, providing a comprehensive view of the beverage retail landscape and a robust database for distribution, territory and sales planning.