Razzl
Every Dealer Survey (EDS)
Intelligence built for market impact.
A structured field programme designed to provide more complete market visibility and actionable commercial intelligence.
Develop a comprehensive and validated outlet universe to support market entry and expansion of the Razzl Carbonated Soft Drink brand across the South-East and South-South regions of Nigeria, with intelligence for route-to-market planning, distributor coverage design, sales deployment and commercial expansion.
Carbonated soft drinks, energy drinks and water.
Lagos, South-East and South-South, including state capitals and major cities
Structured geographic delineation, street-level enumeration, GPS-enabled mobile data capture, outlet classification, field supervision and multi-layer data validation.
Over 384,000 active and potential outlets identified, mapped, classified and validated across Lagos, the South-East and South-South, providing the foundation for a major FMCG market expansion programme.