NASCON Allied Industries PLC
National Retail & Distribution Mapping Exercise
Intelligence built for market impact.
A structured field programme designed to provide more complete market visibility and actionable commercial intelligence.
Develop a comprehensive outlet universe to support distribution planning, route-to-market optimisation, customer segmentation and commercial decision-making.
Salt and seasoning.
Nationwide, Nigeria
Structured geographic delineation, systematic outlet enumeration, GPS-enabled data capture, outlet profiling and classification, supply-source mapping, field supervision and multi-layer data validation.
Established a structured view of the retail and distribution landscape, mapping and profiling 374,000+ outlets by location, channel, business type, supply source and commercial characteristics to support distribution expansion, territory planning and sales execution.