Dangote Cement PLC
National Retail & Distribution Mapping Exercise
Intelligence built for market impact.
A structured field programme designed to provide more complete market visibility and actionable commercial intelligence.
Develop a comprehensive and validated outlet universe to support route-to-market planning, distribution expansion, territory management and commercial decision-making.
Cement.
Nationwide, Nigeria
Structured geographic delineation, systematic outlet enumeration, GPS-enabled data capture, outlet profiling and classification, supply-source mapping, field supervision and multi-layer data validation.
Identified, mapped, classified and validated 60,000+ outlets nationwide, providing a comprehensive view of the cement retail landscape and a structured database to support distribution planning, territory coverage, outlet development and sales deployment.