Coca-Cola / CHI Business
National Every Dealer Survey (EDS)
Intelligence built for market impact.
A structured field programme designed to provide more complete market visibility and actionable commercial intelligence.
Establish a comprehensive retail universe to support route-to-market planning, outlet coverage, distribution expansion and commercial decision-making.
Lagos, Abuja, Port Harcourt and Ibadan
Geographic delineation and outlet mapping; systematic outlet enumeration and profiling; GPS-enabled data capture; outlet classification and segmentation; product availability and competitive audit; field supervision and multi-layer quality validation.
Successfully mapped, enumerated and validated 267,000+ outlets across coverage locations, establishing a structured outlet database covering location, outlet classification, retail characteristics and commercial information.
The national rollout was subsequently paused following The Coca-Cola Company’s sale of CHI Limited, before completion of the remaining geographic coverage.